Wolf Brown Report: Making Sense of Audience Engagement
The San Francisco Foundation 2011 - A critical assessment of efforts by nonprofit arts organizations to engage audiences and visitors in deeper and more impactful arts experiences. A Wolf Brown Report by Alan S. Brown and Rebecca Ratzkin. Commissioned by The San Francisco Foundation and Grants for the Arts with the support of The Wallace Foundation.
This report takes stock of a growing body of practice in the arts sector referred to as “audience engagement” – a somewhat bewildering array of programs and activities such as lectures, open rehearsals, docent tours and online forums. To help make sense of this rapidly developing landscape, an “Arc of Engagement” model is proposed to aid in understanding the stages through which audience members pass in constructing unique experiences around a shared work of art.
Link to the full report: Making Sense of Audience Engagement.pdf
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