Document Title: Australia Council for the Arts
Organization: SAUCE: E-Mail Promotions
Type of document: Guide
Level: Beginner & Intermediate
Description: This article introduces you to what steps you need to take before embarking on an email promotion and includes ways to target your audience and conduct research.
Notes: This resource is Australian.
Website: www.australiacouncil.gov.au
Document Title: Online Communications: Developing a successful email campaign
Organization: CharityVillage® Research
Type of document: Article
Level: Beginner & Intermediate
Description: "Developing a successful email campaign" by Patti LaCroix is a quick read that provides an overview for planning an email campaign.
Notes: Canadian resource.
Website: www.charityvillage.com
Document Title: Direct Response: The 12 fundamentals of e-marketing best practices
Organization: CharityVillage® Research
Type of document: Article
Level: Beginner & Intermediate
Description: "The 12 fundamentals of e-marketing best practices" by Carolyn Gardner is a list of fundamentals to ensure that your email campaigns avoid looking like spam
Notes: Canadian resource.
Website: www.charityvillage.com
Document Title: E-Newsletters that work
Organization: Canadian Business Online
Type of document: Article
Level: Beginner & Intermediate
Description: "E-Newsletters that work" by A.C. Riley is non Arts-specific article that describes how to create effective e-newsletter content, the ins and outs of launching your e-newsletter, and how to stay compliant with the U.S. anti-spam law.
Notes: This resource is American and as a result this article talks about American anti-spamming law, not Canadian law.
Website: www.canadianbusiness.com
Document Title: Effective e-marketing - Optimizing website for internet ticketing
Organization: Australia Council for the Arts
Type of document: Presentation
Level: Beginner & Intermediate
Description: This presentation, "Optimizing websites for Internet ticketing", by Roger Tomlinson features a how to guide for adding online ticketing to a website. The presentation features examples of websites that have added this function to their website.
Notes: This resource is Australian.
Website: www.australiacouncil.gov.au
Document Title: Brief and to the Point - Like Email
Organization: onPhilanthropy
Type of document: Book Review
Level: Intermediate & Advanced
Description: Kate Gordon reviews the "The Mercifully Brief, Real World Guide to Raising Thousands (If Not Tens of Thousands) of Dollars With Email" by Madeline Stanionis. This review is a good place to learn about Stanionis's book and find out if it's relevant to your fundraising strategies.
Notes: This resource is American.
Website: www.onphilanthropy.com
Document Title: Self-service direct marketing
Organization: Vertical Response
Type of document: Online Resource
Level: All Levels
Description: VerticalResponse provides a collection of tools and resources to create, launch, and manage online email marketing campaigns, sign up website visitors, collect and retrieve visitor sign-up data, develop and execute interactive marketing communications and obtain feedback through surveys. Eligible non-profits may qualify for up to 10,000 emails per month free with 15% off on all emails over 10,000. They also offer pricing with Monthly and Pay-As-You-Go options.
Notes: This resource is American. Free trial available.
Website: www.verticalresponse.com
Document Title: Connect, Inform, Grow
Organization: Constant Contact®
Type of document: Online Resource
Level: All Levels
Description: Constant Contact's® email marketing and surveys - supported by expert personal coaching - help organizations create professional-looking email newsletters and insightful online surveys. Monthly pricing options available based on email and survey usage. Email Marketing free trials are limited to accounts with lists under 100 contacts. If your list exceeds 100 contacts at any time during your trial, you will be prompted to upgrade to a paying account.
Notes: This resource is American. Free trial available.
Website: www.constantcontact.com
Document Title: Do-it-yourself email marketing tool!
Organization: MyMailout
Type of document: Online Resource
Level: All Levels
Description: MyMailout is a do-it-yourself email marketing tool that allows the user to create e-newsletters, e-zines and bulletins using customizable templates. With MyMailout, there are two options: HTML Pro or Average Joe. For Average Joe, MyMailout creates an e-newsletter and email bulletin template using the colors, fonts, and images that you choose and saves them for future use. For the HTML Pro, MyMailout provides you with a fresh palette where you can create the design you want. Monthly subscriptions allow you to send from 1,000 to 10,000 emails at a fixed monthly rate.
Notes: Canadian resource. Free trial available.
Website: www.mymailout.com
Organization: MailChimp
Type of document: Online Resource
Level: All Levels
Description: MailChimp offers a range of email marketing features that are easy to use. Services also include tracking features and reports, email templates, subscriber or list management and live customer support. They offer pay as you go plans and a 30% discount to non-profits.
Notes: This resource is American. Free trial available.
Website: www.mailchimp.com
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