Document Title: Six Characteristics of a Good Nonprofit Salesperson
Organization: Fieldstone Alliance
Type of document: Article
Level: Beginner & Intermediate
Description: Fieldstone Alliance offers "Tools You Can Use" as an online resource. "What Makes a Good Nonprofit Salesperson" provides key traits that they believe should be embraced to ensure an organization's success.
Notes: This resource is American.
Website: www.fieldstonealliance.org
Document Title: Entrepreneurship and Leadership in Marketing the Arts
Organization: Marketing Management
Type of document: Article
Level: Intermediate & Advanced
Description: "Entrepreneurship and Leadership in Marketing the Arts" by François Colbert distinguishes marketing of popular art from high art as the difference between meeting the needs of the consumer and seeking consumers who are susceptible to the product's appeal. Consumer behaviour, democracy in arts attendance, and motivation to attend high art events are discussed.
Notes: Canadian resource.
Website: www.gestiondesarts.com
Document Title: Seven Steps for Creating Successful Marketing
Organization: Guerrilla Marketing
Type of document: Article
Level: Beginner & Intermediate
Description: In "Seven Steps for Creating Successful Marketing," Jay Conrad Levinson (author of "Guerrilla Marketing") outlines seven elements that he sees as essential to making a sale.
Notes: This resource is American.
Website: www.gmarketing.com
Document Title: Marketing Your Marketing
Organization: Guerrilla Marketing
Type of document: Article
Level: All Levels
Description: In "Marketing Your Marketing," Jay Conrad Levinson (author of "Guerrilla Marketing") outlines the role of cross-promotion on the unconscious minds of consumers.
Notes: This resource is American.
Website: www.gmarketing.com
Document Title: My Greatest Sale
Organization: Canadian Business
Type of document: Article
Level: All Levels
Description: Ten of Canada's business leaders tell the inspirational stories of their greatest sales.
Notes: Canadian resource.
Website: www.canadianbusiness.com
Document Title: Big marketing, little money
Organization: Canadian Business
Type of document: Article
Level: All Levels
Description: Using an entrepreneurial approach, author Wendy McClelland offers five tips to increase an organization's visibility for very little cost.
Notes: Canadian resource.
Website: www.canadianbusiness.com
Document Title: The Three most effective tools for community engagement
Organization: Community Driven Institute
Type of document: Article
Level: Beginner
Description: A good introduction to marketing ideas that emphasizes the importance of differentiating your organization from others. In the article Hildy Gottlieb describes three cost-effective, basic marketing techniques to communicate effectively with target audiences.
Notes: This resource is American.
Website: www.help4nonprofits.com
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